Build a Widget. Save the World.
Wednesday, September 5th, 2007Or at least help register voters.
Working Assets, the mobile, long distance and credit card company that supports progressive organizations, has been working with Rock the Vote to register almost a million voters since 2003.
Get ready for 2008.
Working Assets has rebuilt it voter registration platform. Instead of asking visitors to “click here” and go to a different site to register to vote, the new tool is a widget. Now registering voters on your own site is a cut-and-paste process.
The websites of both Clinton and Richardson already use the widget. I tested both sites this morning. Clicking on “Register to Vote” in the “Action Center” and “Take Action” menu option pops open a register form take covers only about a quarter of the home page for each of the candidates.
Bonus: it also helps you build your list. Organizations that use the widget also get access to a control panel that allows them to use the widget as a list building tool, retaining information such as name, address, email and telephone number.
When I spoke with Adam Klaus about Working Assets voter registration widget this week, he told me that he expects the 2008 election year to see the biggest voter registration campaign in history.



