(cross-posted at the GSPM)

GSPM alumnus Bruno Hoffmann is interviewed by veteran blogger and new media consultant Jerome Armstrong on Huffington Post about online politics and working as a new media political consultant in Brazil.

In regards to their having coherent web strategies (website, email, actions, fundraising, advertising), is that in the near future?

Despite the maturity of the Internet, Brazil has no eco-system like the US has today. There’s also a cultural barrier in the actual participation by the people, as the Brazilian democracy is still a “teenager”. But we’re looking forward to close that gap soon, adapting the best technologies and strategies to our reality. No online fundraising or internet ads were permitted during this election. However, those are expected to be permitted in 2010! Also, I do expect huge, overall improvements for the next e-campaign election round.

Regarding to the interaction of the web strategies with other medias, and specifically in relation to Kassab’s campaign, it wasn’t perfect. I’d say that the website address was announced in the TV a few times, and you could watch all the TV and radio programs and ads promptly in the website — but there wasn’t a grassroots/mobilization effort able to fully integrate the web with mass media.

Read the complete interview on the Huffington Post.

This entry was posted on Sunday, March 8th, 2009 at 3:29 pm and is filed under GSPM, GSPM Alumni, International, Political Consulting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.