Will the academic study of the Internet ever set standards for the practices of political operatives, campaigns and politicians, or will it forever be trying to play catch up to the constantly changing technology?

This was one of the most interesting questions that I received after presenting my undergraduate thesis yesterday afternoon. My initial thought is that for the foreseeable future scholarship of the Internet would not be able to catch up to constantly changing technology. If anything, the constant push towards advancement and the presence of hundreds of millions of dollars that are being spent on acquiring Internet companies is allowing technology to increase its metaphorical lead over academics. I come to this conclusion after reading two dozen scholarly books and articles about politics and the Internet, only a few of which had any salience towards current practice. The lack of conclusions that can be turned into actual practice is not because of bad research (in all but a few cases), but rather because the technology discussed is outdated, even though all of the studies have been conducted in the last 8 years.

My thesis- a literature review of the study of the Internet’s effect on political communications and democracy- identified six main areas or questions that scholars have been considering when approaching the topic of online politics:

1. How does the Internet Age of political communications fit into the history of media and politics? What forces drove the Internet Age to come about?
2. How has the Internet changed the process through which politicians, professional political communicators, campaigns and organizations operate? What may the future hold?
3. What is a blog? What effects do blogs have on political discourse? What societal and political norms do they advance? What is the personal, social and political influence of blogs?
4. What are the implications on democratic societies of Internet-users who can choose what news content they consume?
5. What is the relationship between Internet use and individual-level production of social capital as it relates to politics? Are there generational differences
6. What are the consequences of the growing digital divide on democratic societies as the Internet continues to gain prominence and utilities?

Admittedly, these categories are from perfect. In my opinion this is driven by an overall lack of homogeneity in the study of the Internet. In my research I found that very few scholars are trying to refine or challenge other scholars already published studies. Instead, most scholars are tackling a new aspect of the Internet and trying to put their mark on an emerging field. In the very simplest terms, this makes synthesizing the research more difficult for my thesis; however, it brings up the major question I ask at the end of my thesis: What questions do academics need to focus on in the future of the study of politics in the Internet sphere? And how do they need to approach their studies differently?

Here are some of my initial thoughts:

1. Has the Internet’s significance in political actions changed over time?
2. Do social networking activities have an effect on political campaign? Can politicians target likely voters with the personal information provided by users on their social networking webpages?
3. What are the driving factors in political activities online? Political needs or technology improvements?
4. What are the implications of online micro-donations in political campaigns?

I’d like to start a conversation in the comment potion of this blog post on other questions that scholars should be asking.

Here is the entire Powerpoint I used during my presentation.

This entry was posted on Tuesday, November 27th, 2007 at 1:38 pm and is filed under 2008 Election, Blogs, Elections, Facebook, Fundraising, News, Social Networks, Social Web, Web 2.0, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.