Jeff Jarvis over at PrezVid posted an analysis yesterday that we’ve been meaning to do for a while: study the keywords that candidates are using for their GoogleAds. As Jarvis writes:

It’s a good way to see who considers whom a threat (and who’s a threat to no one). And we can also track who’s trying to associate themselves with which issues.

Jarvis has got charts and a breakdown of which candidates are buying the AdWords of other candidates. Looking at it and other things we’ve read on AdWords, the Republicans are using it much more than the Dems. Which is interesting, because we always say the GOP doesn’t know how to use the Internet.

We’re going to explore this subject more in the future as it becomes more of a story. It’s a unique campaign advertising tool: get traffic by targeting people looking for your opponent. It’d be interesting to find out what the campaigns see as the point of all this.

This entry was posted on Thursday, April 5th, 2007 at 5:30 pm and is filed under 2008 Election, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.