Perhaps the real magic in online politicking occurs behind the scenes. E.Politics tells us why:

Where electronic politics seems to be making a real difference is behind the scenes, in the decisions campaigns are making about which voters to contact and how to reach them.

Basically, it’s all about the databases, which the Republicans are masters of using. Particularly, they are terrific at cross-referencing voter databases with consumer marketing databases to find likely supporters in unlikely places and target them with finely-honed messages.

If you’re doing something interesting with databases this election, we’d love to hear your story — whether it’s updating your databases, conducting niche marketing, or going door-to-door with PDAs. Tell Julie what you’ve been up to at ipdi@ipdi.org.

This entry was posted on Friday, August 25th, 2006 at 5:08 pm and is filed under 2006 Election, Blogs, Databases, IPDI, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.